As a demand product, the demand for water cups is huge and stable, according to statistic data, the global water cup market value in 2022 is about 9.45 billion US dollars, by 2025, this figure will grow to 11 billion US dollars. There is no doubt that the prospect of the global market is very impressive, but at the same time, the market is also facing fierce competition, serious homogenization and other problems.
At present, the water bottle styles on the market can be described as a variety of patterns, and the supply chain has been quite mature, so how can cross-border e-commerce sellers highlight the siege? The brand we are going to analyze next may give you some inspiration!
Independent station excellent case study: How does the cup brand stand out from many homogenized products?
Market and user analysis
The global water cup market shows a stable growth trend, but consumers in different countries have great differences in their purchase preferences for water cups.
European and American consumers are concerned about environmental protection, and disposable income is high, so they are willing to pay more for environmental protection, so environmental protection, unique design, intelligence, will be the key to open up the European and American markets. According to similarweb data, 44.47% of Hitch's traffic comes from the US and 27.36% from Germany, indicating that the company is targeting Europe and the US as its main target market.
